Revolutionizing Social Media Marketing Strategies with AI and AR

Revolutionizing Social Media Marketing Strategies with AI and AR

The Role of AI in Social Media Marketing

Gone are the days when social media marketing strategies were solely reliant on human intuition. Artificial intelligence (AI) has been taking the advertising world by a storm and the advertising industry’s adoption of AI has been nothing short of remarkable. According to Forbes, AI for marketing will be a $40 billion global industry by 2025. An AI-driven social media analytics platform called Crisp recently launched. Crisp is capable of analyzing online interactions in real-time, identifying users seeking help, and alerting customer service teams. This aids in the creation of a highly personalized customer experience and the reduction of communication lags that could result in lost sales. AI helps in analyzing complex data across thousands of social media accounts, refine targeting, and immediately alert marketers of anomalies.

AR: A Game Changer in Social Media Advertising

2021 is undeniably the year of augmented reality (AR) in the social media landscape. AR enables users to directly interact with their environment in a virtual way and enhances their experience via the real-time integration of digital elements. With social media platforms such as Snapchat and Instagram releasing AR-powered filters and lenses, brands can now leverage them to promote their products and offers. Additionally, the recent launch of Facebook’s Spark AR in beta now opens up the platform to an increased number of content creators. AR has shown its ability to immensely increase user engagement, which is why it’s a critical tool for marketers looking to produce viral and compelling content.

Revolutionizing Social Media Marketing Strategies with AI and AR

The age of one-way, impersonalized communication has come to an end, and brands that fail to embrace personalized and interactive marketing strategies will be left behind. AI-powered social media marketing strategies not only provide unparalleled insight into user behavior, but they also assist brands in cutting through the noise and provide value to their customers. AR is already being used by brands across various industries to build immersive advertising campaigns. Snapchat’s AR ad revenue grew to $67 million in revenue in Q1 2021. Additionally, there are platforms like the toy company — Flycatcher who create AR-enabled product cards also drove an exceptional improvement in their brand recall. Looking to go even deeper into the topic? online marketing course, we’ve prepared this especially for you. Here, you’ll find valuable information to expand your knowledge of the subject.

The Future of Social Media Marketing Strategies – AI and AR

AI and AR are two technological advancements that complement each other, providing a heightened level of engagement and the creation of real-time customer experiences, as well as providing in-depth data analysis and personalized solutions. Together, AI and AR create a formidable toolset that brands can leverage to engage with customers on a whole new level. With the social media landscape evolving at a rapid pace, these two emerging technologies are set to become even more crucial in the coming years.

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